Having an affiliate program is beneficial to both merchant and affiliate. Not only does it generate more sales for the merchant, the affiliate also gets a portion of each sale. This means that both parties make money.
However, creating an affiliate program is not as easy as it sounds. It requires more than just a set of words stating what you are giving away. You need to setup a system that automatically accepts affiliate signups, assigns affiliate IDs and reward affiliates based on the prospects that they bring to the website. On top of these, you also need a system that will allow you to pay your affiliates quickly. It needs to be integrated with famous payment systems like PayPal and it should also integrate with content management systems like WordPress.
In my search for the perfect affiliate software, I came across Tapafiliate. This is a software that allows me to create my own affiliate program in just a few clicks. In this article, I’ll give you a brief background of the software, what I liked and disliked, a brief explanation of all of its features, what other people think about it and how much it is. This review is not created to convince you to buy it. I will just show you what I think about it.
With that said, let’s proceed with the review.
Tapafiliate is a cloud-based affiliate software. It allows you to host your own affiliate program independently and launch it right from their servers. What does this do for you? It allows you to not only have your own affiliate program. With it, you’ll also be able to manage your program by completely customizing it according to you and your affiliates’ interests. Plus, it will load quickly because it is managed in Tapafiliate’s cloud servers.
But there is more to Tapafiliate than its definition. Here is a rundown of its basic features.
This is a basic feature for all affiliate softwares. You need to be able to allow affiliates to sign up and you should have an exclusive affiliate dashboard just for them.
This should include two things. First, it should include some analytics data on the links that your affiliate is promoting. Next, it should contain access to creatives and other promotional materials or links.
Using an affiliate software doesn’t give the affiliate software owner the freedom to promote within your website. Instead, they should give you the freedom to fully customize everything.
With this, TapAfiliate allows you to do more than customize pages. It allows you to fully customize even the affiliate dashboard. This way, your affiliates will not even know the name of the software that you are using.
Most merchants are looking for this feature in affiliate programs. Often, it is not provided. Most affiliate programs often require a fixed commission for every sale. This can be a percentage or an amount per sale.
But for Tapafiliate, you have the freedom to set everything. First, you can choose from three commission types. These are percentage, fixed rates and recurring rates.
Percentage allows you to set the percentage that you are willing to pay per sale. The ideal percentage is usually from 5 to 20%.
Next, you can also set a fixed rate. This is where you pay a fixed amount per sale. The amount should depend on the price of the product that you are selling.
Lastly, there is also the recurring rate. This means that your affiliates get to earn money for each sale they make. Even if it is done in the future. This is attractive because it shows your affiliates that the potential to earn money from your program is not only for one time. They can make money again and again as long as they promote it.
Installation can take time. This is time that is better allocated to marketing and making money from your website. TapAfiliate values your time and this is why they have included an easy integration system. As long as you know how to copy and paste, you can easily integrate the software into your website.
Also, they have a dedicated support team in case you hit a barrier. This measn that the Tapafiliate team is willing to assist you just to make the software work. They claim that they can even change the codes for you. Now, that is top notch customer service.
Did you know that TapAfiliate integrates with as much as 30+ applications? This includes popylar brands such as WordPress, PayPal, Shopify, BigCommerce WooCommerce, Squarespace and others. Specifically, it is designed for ecommerce and Saas website owners.
One of the easiest ways to get more people to promote your site is to implement a multi-level marketing system. With this system, you empower your affiliates to recruit their family members and friends as their downline. In effect, they will get a percentage of the earnings of the people that they have referred. And it all adds up as they recruit more people.
And that’s not all. TapAfiliate also has other features that are just worth mentioning.
First is its multi currency sypoprt. This means that you can allow payments in different currencies. Currently, it also supports Bitcoin. This means that you can get paid in cryptocurrency.
Next is the social sharing feature. Social media marketing is essential nowadays. With more and more people engaging in social platforms, it is now more important to be present in these areas. With one-click social sharing, you’ll be able to promote your program without any worries.
Third, you’ll love the Fraud Detection feature. This means that each transaction is examined to ensure that they meet the standards of proper business. This will prevent you from facing financial-related problems later on.
Fourth is the free hosting. Tapafiliate will also host your creatives for you. This can range from banners, text links, videos and product feeds.
A review will not be complete without a breakdown of the product’s pros and cons. Below are the things I liked and disliked about the affiliate software.
* Highly Customizable Commission Structure
One of the things that you’ll love about Tapafiliate is the highly customizable commission structure. Other affiliate programs often require you to set a fixed rate for all of your products. However, your products often have different prices. So setting a percentage is hardly the right way especially for those merchants with high-priced items.
In Tapafiliate, you have the freedom to set the commission structure. You can set it to fixed, percentage or recurring. This was explained previously in the Features section.
* Multi-level Marketing Support
Have you always wanted to sell more products? You can do so by implementing a multi-level marketing system.
This helps you in two ways. First, it helps you encourage more affiliate to signup to your system. With multi-level marketing support, your affiliates can recruit family members and friends to your system. Why will they do this? Well, they can earn from having them in their downline. This means that they will earn if their family members and friends earn. So it’s a win-win for them.
* High Speed Cloud Servers
Tapafiliate boasts its cloud-based structure. This means that banners can load faster and installation is more seamless. This means that everything is managed in a high-speed and independent cloud server.
* Integrates with a variety of applications
Have a WordPress website? No problem! Tapafiliate integrates with many applications. With this, you no longer need to alter the code to make it compatible. It already is.
And if that is not enough, Tapafiliate also has a free integration service. It is their goal to ensure that the program is working well for you.
* No Cost per Transaction
Let me tell you a secret. While some affiliate softwares charge a small monthly fee for their softwares, they still earn a ton of money. How? They charge a small fee per transaction.
On the surface, it may seem like it is not that big of a deal. However, it can add up. Tapafiliate knows this. So they implemented a system where the merchant is not charged per transaction. Now that is thoughtful!
* No Existing Affiliate Network
One of the drawbacks of using Tapafiliate is the lack of an affiliate network. They should have created one considering the number of merchants using their software. But they didn’t. This means that you are on your own when it comes to marketing. They don’t have a community that you can easily post or promote to.
* No Demo Available
Do you want to try the software? While there is a free trial, a demo is not readily available in the homepage of the website. This means that you have to sign up for a free trial if you ever want to see what the software can do for you.
* No One-Time Purchase Option
The software could earn more if they have this option open. They can charge for an amount that is good for two years. I think that small businesses and companies will want this option.
* Same Domain Limit
In other affiliate softwares, you can have your thank you page and landing page in different domains. This will allow you to cross promote your products and pages.
However, you will not be able to do that in Tapafiliate. It requires that the pages should be on the same domain. Else, it will not track it.
* No Tutorial Videos
Customers have also commented on the learning curve to be quite steep. And the knowledgebase is not even enough. In fact, it seems that the explanations are lacking and needs to be expounded.
Videos will help in augmenting the lacking documentation. This will allow for easy installation. Easy installation means that you can get the site up and running quickly. This way, you can focus on other business-related tasks right away.
Now that you have heard my take on the software, you are probably wondering how its other customers are viewing it. Here is a summary of the points in their reviews.
* The customer service team is a pleasure to work with
One of the things that customers liked is the customer service team. Not only do they assist in the integrations, they are also very quick to respond. One customer noticed how their team even went the extra mile just to help him.
* Integrations with popular sites is great
Another thing that customers love about the software is its seamless integration with popular softwares. So if you are running your online shop in one of these softwares, integration is a breeze.
* They love that it is mobile-friendly
Most affiliate softwares look old. But Tapafiliate is different. Aside from its modern design, it is also designed to be mobile-friendly.
What They Didn’t Like
* Software is not as Newbie-Friendly
The documentation is not only lacking. It is not very newbie-friendly. This leads to some new marketers thinking about terms that the software uses like the word ‘assets’. This makes it hard to understand for newbies creating a huge learning curve.
NOTE: The Tapafiliate team is always willing to assist. They even activated some services that allow them to inject some codes into the software to make it work for you.
My review doesn’t seem to be that far from what other customers are thinking. Don’t get me wrong. The software does what it says it will do and it is able to do a really good job. There are just some tiny points that it can improve on.
With that said, you may want to ask if will I recommend the product to other people. The answer is yes. I can say that it has one of the best features online – a customizable funnel and commission system plus multi-level support. I don’t think that you’ll see another affiliate software do what it can do.