Creating a referral or affiliate program for your website can be helpful in many ways. Not only can this help you promote your brand without doing the work yourself, it can also expand your market reach by allowing your customers to promote your website to other people. This is the reason why having a referral or affiliate program is a crucial element in an ecommerce website’s success.
But you’ll need some software to help you do that. You see, launching an affiliate program is not that easy. You’ll need to recruit affiliates, assign a unique tracking ID to all of them and reward them for every sale they refer. You’ll need a platform where prospects can sign up and automatically be rewarded for their efforts. You don’t want to do all the computation and tagging yourself. You’ll need a software to do that for you.
There are two brands that you can use for this purpose: LeadDyno and Refersion. Here is a quick review of each brand along with a detailed comparison. Hopefully, this will help you decide on the brand that’s right for you.
LeadDyno claims to be a simple affiliate management app. It allows you to add, manage and track affiliate behavior in one convenient dashboard. With it, you can automate your affiliate signup and reward process. No need to list them manually on an Excel file. That hardly works anyway.
With LeadDyno, you can just open the sign-up page for your affiliates or referrals or add them manually. From here, you can easily pay them according to the sales that they bring in. You can do this through PayPal or other payment processors that are available with the platform.
What separates LeadDyno from other affiliate tracking softwares is that it does more than track affiliates. It also aids in the marketing area by allowing you to creating social sharing links and implement an email marketing campaign.
One of the things that you’ll love in LeadDyno is the interface. You’ll find that its look is modern along with how the navigation is constructed. But its beauty doesn’t end with the physical appearance. It has some pretty nice features to back up its interface.
Customers are also amazed on how easy it is to set up an affiliate campaign with this software. The interface is very user-friendly and it even has great features for its affordable price. It even has API Support.
Aside from this, it has a customer service team that is ready to answer questions and address concerns on the installation or implementation of your affiliate program.
The downside lies in its integrations. Customers are saying that it is generating errors in Leadpages and Infusionsoft. Others are suggesting that it should be integrated with other platforms like Zapier.
Aside from these, there are also some lacking features. One of these is the lack of product-specific commission. This is essential for ecommerce sellers who have thousands of products in their online store.
Also, there is a need for mobile tracking. Online sellers monitor their earnings on mobile and this would help them see their stats even if they are on the go.
There is also a need for multilingual support. This could expand the market of the software even more and may help them reach non-English speaking countries.
Refersion is not that different with LeadDyno. It is also an app that helps online sellers create and manage an affiliate or referral marketing program in their website. As I have said earlier, creating an affiliate program is impossible without a software. You need this in order to automatically get affiliates and pay them when needed. Refersion allows the use of payment processors such as PayPal for affiliate payments.
Aside from this, Refersion is packed with other amazing features. One of these is the Post-Purchase Channel feature that automatically adds customers as affiliates. With this, you no longer need to beg your customers to sign up. By purchasing, you already give them the permission to sell your products. Then, there’s also the Top Performers feature. This allows sellers to reward their top performing affiliates.
User interface is great. It is very newbie-friendly and very easy to navigate. Aside from this, it even has a reliable customer service team. A lot of their customers have commended the team for their quick answers and assistance for their other concerns.
One downside is the automatic approval of conversions. A deny option would be great.
Also, mobile support would help sellers track their affiliates even if they are on the go.
Now that you know a little bit about these two affiliate softwares, it is time to break them down into different categories. In these categories, we will explore the different aspects of the program to determine the winner.
LeadDyno and Refersion are both web-based applications. But they can only be accessed through a desktop or laptop computer. They don’t have an app that’s compatible with iOS and Android. This is a shame since most online traffic are now on mobile.
Since both of them run online in your browser, let’s give them a tie for this category.
LEADDYNO: 0
REFERSION: 0
LeadDyno and Refersion have different target markets and locations.
The target market for LeadDyno are Small to Medium Sized Businesses. While for Refersion, their target are medium sized businesses to enterprises. There is not much of a difference there. Refersion just have a bigger target then LeadDyno.
Country-wise, LeadDyno is targeting Australia, Canada, Germany, United Kingdom and the United States. The target area is smaller compared to Refersion’s Asia, Australia, Canada, Europe, India, Latin America, United Kingdom and the United States.
Since Refersion has a bigger target market, we’ll give the point for this category to Refersion.
LEADDYNO: 0
REFERSION: 1
Both LeadDyno and Refersion offer the same type of support. They have phone support, online support and a knowledge base. This is great because it gives the customers plenty of opportunities to reach out to them in case they encounter a problem.
The only difference is the video tutorials. LeadDyno has a video database that demonstrates how their program is used. Refersion currently doesn’t have this but there are tons of video tutorials in external websites such as Youtube.
Since LeadDyno goes another mile by providing some video tutorials, we’ll give the point to them. This shows that they are concerned about their buyers and how they’ll use their software. They understand that there are beginners who need step-by-step guidance and video tutorials will be quite helpful.
LEADDYNO: 1
REFERSION: 1
In terms of pricing, refersion has a lower starting price. However, as you upgrade your packages, it seems that LeadDyno has cheaper packages.
For refersion, the starter package is $19 per month. This allows you to track up to 30 orders per month and have an unlimited number of affiliates and visits. Aside from this, you also get free listing in the Refersion marketplace so you get to tap their website for brand exposure. You also get access to developer APIs for customization.
The next package for Refersion is the professional package that costs $89 per month. This allows the user to track up to 130 affiliate orders. On top of these, it has other features like the ability to set commissions on products or certain SKUs, integration assistance and custom reports.
LeadDyno, on the other hand, has a starter package at $49 per month. This sets a limit on the number of visitors that a website can have. Its limit is set to 3000 per month. But this allows an unlimited number of affiliates to sign up along with email and phone installation support, live chat support and free affiliate network access.
The next package for LeadDyno is the Biz Builder. This allows you to have as much as 4500 visitors per month. Again, you can have unlimited affiliates, email and phone installation support, live chat support and affiliate network access.
The last package is the accelerator package which costs $79 per month. This has the same features but limits visitors to only 7500.
Since both of them have their pros and cons (Refersion has a lower starting price but LeadDyno has a cheaper price overall). So we’ll give them a tie in this category.
LEADDYNO: 1
REFERSION: 1
I think that having a free trial is important for softwares. This is because it allows the prospect to run their program before purchasing it. If they see that the software is something that they can easily use and it can really help them in their goal, they will purchase the monthly subscription.
For both programs (Refersion and LeadDyno), they both have free trials. Notable though is the available free account in Refersion that is not present in LeadDyno. Refersion allows their users to have free account until they find that they need the premium packages. LeadDyno doesn’t have this option.
Because of the lack of a freemium account, we’ll give the point for this category to Refersion.
LEADDYNO: 1
REFERSION: 2
Now that we are talking about features, let’s have a quick overview of the features of each software.
Refersion Features:
* Affiliate Tracking
* Affiliate Payments
* Post-Purchase Affiliate Enrolment
* Track Sales by SKUs
* Custom Affiliate Registration Page
* Applicant Tracking
* Accounting Management
* Client Portal
* Partner Management
* Activity Monitoring
* API Access
LeadDyno Features:
* Easy Affiliate Program Setup
* Email Management
* Social Media Sharing Options
* Client Portal
* Applicant Tracking
* Affiliate Tracking
* Accounting Management
* API Access
By just looking at the list, it seems that Refersion has more features than LeadDyno. However, they differ in terms of features. For example, Refersion has a post-purchase affiliate enrolment. This is different from LeadDyno’s social media sharing options. Because of this, we cannot give a point to one since it will depend on whether their features serves your purpose.
LEADDYNO: 1
REFERSION: 2
LeadDyno works with 16 apps. Some of these are Slack, WordPress, Shopify, Infusionsoft, Squarespace, Wix, Stripe, PayPal, BigCommerce, Formstack, Chargebee, Wufoo, Recurly, Chargify and Spark Pay. It is known to integrate with as much as 15% of all the popular apps.
Refersion, on the other hand, only works for 5 apps. These are Shopify, Stripe, PayPal, Chargebee and CartHook Checkout.. Because of this, they only integrate with 5% of all popular apps.
Since LeadDyno has more integrations, we will give the point for this category to LeadDyno.
LEADDYNO: 2
REFERSION: 2
In terms of social media followers, both softwares are neck-in-neck. Refersion have 1,222 likes in their Facebook page and 1,177 Twitter followers. LeadDyno have 1,698 Facebook followers and only 762 Twitter followers. Since social media following hardly has anything to do with their functionality. We’ll leave this as a tie.
LEADDYNO: 2
REFERSION: 2
Now comes the important part. We need to look at what the customers are saying. This shows an accurate review of their personal experience with the softwares.
LeadDyno may have more reviews and have all the stars but customers did not like their customer service. In fact, many of them are so disappointed that they posted a negative review. Also, it seems that the lack of integration is also driving customers crazy.
Refersion, on the other hand, did not blow the customers away. Customers say that the software will do for it is ‘not as horrible as the rest’.
Due to the negative reviews on customer service for LeadDyno, we’ll give the point to Refersion.
LEADDYNO: 2
REFERSION: 3
After a careful review of each feature and category, the winner is Refersion. They won because of their specific target market, their basic features and the presence of positive customer reviews. We are not affiliated with them. We just stood back and did an honest review of the softwares. Hopefully, this will help you find the right affiliate software for your online store. Feel free to test them for yourself to see which will work for you.
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